AMSTERDAM
What We Do
Amsterdam is a city that rewards curiosity and restraint in equal measure. Days unfold through culture, design, and quiet rituals, while nights lean indulgent, social, and unapologetically late. This guide curates the experiences that define the city at its most magnetic, from slow mornings to evenings that build into something more.
FOOD, DRINKS, AND FLAVOR
Food Tour
What’s Included:
A guided walking food tour led by local experts
Multiple tastings across sweet and savory Dutch staples
Stops at long-standing bakeries, food shops, and markets
Cultural and historical context behind what you’re eating
Pair It With:
Schedule Hungry Birds early in your trip, ideally on your first or second day. It pairs well with a canal walk afterward or a low-key afternoon browsing the Nine Streets.
Hungry Birds is the original walking food tour of Amsterdam, and it shows. Rather than chasing trends or spectacle, the tour focuses on the city as it’s actually eaten — neighborhood bakeries, family-run shops, markets, and everyday rituals that locals rely on. It’s paced, thoughtful, and grounded, offering a real sense of how Amsterdam tastes beyond restaurants and reservations. If you want context, not just calories, this is where to start.
Location: Oud-West and multiple Amsterdam neighborhoods
Price: €98 per person
Vibe: Exciting, cultural, delicious
Need to Know: Most tour offerings involve a heavy amount of walking. Wear comfortable shoes!
The Heineken Experience
What’s Included:
Timed-entry access to the former Heineken brewery
A self-guided, multimedia exhibition on brewing and brand history
Historical artifacts and original brewing spaces
Two beers included at the end of the experience
Optional add-ons like rooftop access or VIP tastings, depending on ticket type
Pair It With:
It pairs well with a walk through De Pijp or a stop at a nearby café or wine bar before transitioning into dinner. If you’re structuring a balanced day, this works nicely between culture-heavy sightseeing and a more indulgent evening out.
The Heineken Experience is less about drinking beer and more about understanding how a global brand was built in Amsterdam. Set inside the original 19th-century brewery, the experience walks through the company’s history, production process, and cultural impact with a surprisingly polished, interactive approach. It’s well-produced, efficient, and self-aware: a smart stop even if you’re not a die-hard beer person. Think branding, history, and a few drinks at the end, rather than a bar crawl.
Location: Stadhouderskade 78, 1072 AE Amsterdam
Price: From ~€23 per person for standard entry (timed ticket; includes two beers)
Vibe: Polished, interactive, brand-forward
Need to Know: Set inside the original 19th-century Heineken brewery; the experience is self-guided and highly produced. Tickets are timed and often sell out, so book ahead. It’s more museum than bar, with the drinks saved for the end. Best done mid-afternoon rather than as a night activity.
NATURE, ADVENTURE, AND SCENIC ESCAPES
Mike’s Bike Tours
What’s Included:
A guided bike tour led by a local Amsterdam-based guide
Use of a city bike for the duration of the tour
A route covering major neighborhoods, green spaces, and key landmarks
Frequent stops for questions, photos, and context
Small-group format for a more personal experience
Pair It With:
Do this early in your trip, ideally on day one or two. It pairs well with a casual lunch afterward in the Jordaan or Oud-West,
Location: Oosterdokskade 63–64, 1011 DL Amsterdam
Price: From ~€34 per person for the classic city bike tour
Vibe: Lively, social, active
Need to Know: Known for knowledgeable local guides and a fast-paced but approachable route through the city. Tours cover major neighborhoods, history, and everyday life, with plenty of stops for context and questions. Bikes and helmets are included, and the group format makes it easy to meet people. Best done early in a trip to get oriented and confident cycling in the city.
Mike’s Bike Tours is one of the best ways to understand Amsterdam beyond the postcard version. Led by knowledgeable local guides, the tour moves through neighborhoods, parks, and everyday streets, offering context on how the city actually works — culturally, historically, and socially. It’s energetic without being chaotic, informative without being academic, and gives you a real sense of scale in a city built for bikes. This is orientation, not spectacle.
Amsterdamse Bos
What’s Included:
Miles of cycling and walking paths through forest and meadow
Lakes and canals for rowing, canoeing, or paddle activities
Open green spaces ideal for picnics or slow afternoons
Small cafés and casual food stops scattered throughout the park
Seasonal highlights like cherry blossoms in spring and deep foliage in autumn
Pair It With:
Plan Amsterdamse Bos for a lighter day, especially after museums or long nights out. Try a casual lunch back in Oud-Zuid or De Pijp, or a late afternoon drink once you’re back in the city.
Amsterdamse Bos is a large, working green space just outside the city, used daily by locals rather than staged for visitors. It’s expansive and practical: long cycling paths, open water, and quiet areas that feel noticeably removed from central Amsterdam. People come here to move, reset, or spend time outdoors without an agenda. It’s simple, functional, and genuinely part of everyday life.
Location: Amsterdam-Zuid / Amstelveen
Price: Free
Vibe: Local, expansive, understated
Need to Know: Facilities are minimal but functional, with a few casual cafés and rental spots scattered throughout. Best visited in the morning or early afternoon, especially on weekends when locals are most active.
Zaanse Schans
What’s Included:
A walkable village with historic windmills still in operation
Open landscapes with canals, bridges, and traditional wooden houses
Optional entry into windmills
Cheese-making demonstrations and small artisanal shops
Scenic paths suitable for walking or cycling
Pair It With:
Visit Zaanse Schans in the morning, then return to Amsterdam for a late lunch rather than trying to stretch it into a full day. It pairs well with a relaxed afternoon back in the city or a bike ride through nearby villages.feel.
Zaanse Schans offers a stunning introduction to the Dutch countryside just outside Amsterdam. Windmills, wooden houses, waterways, and open fields come together in a setting that feels preserved rather than recreated, especially when approached early or intentionally. While it’s a popular stop, the scale and landscape still deliver a strong sense of place. Done correctly, it’s less about ticking a box and more about understanding how industry, land, and daily life once intersected here.
Location: Zaanstad, approximately 20 minutes north of Amsterdam by train
Price: Free to enter the village; individual windmills and museums charge separate entrance fees (typically €5–€15 per site)
Vibe: Pastoral, historic, open-air
Need to Know: It’s best visited early in the morning to avoid peak crowds, especially in spring and summer. Trains from Amsterdam Centraal to Zaandijk Zaanse Schans run frequently, followed by a short walk.
SHOPPING, CULTURE, AND EXPERIENCES
Nine Streets (De Negen Straatjes)
What’s Included:
Independent fashion boutiques and concept stores
Well-curated vintage and secondhand shopping
Jewelry, home goods, books, and design objects
Small galleries and creative studios
Excellent cafés, bakeries, and casual lunch spots
Pair It With:
Start with coffee nearby and let lunch happen organically. It also works perfectly as a bridge between museums and dinner — enough stimulation without feeling rushed or overwhelming.
The Nine Streets is Amsterdam’s most satisfying area to wander without a plan. Tucked between the main canals, it’s a compact grid of narrow streets filled with independent boutiques, vintage stores, galleries, and cafés that feel considered rather than commercial. Shopping here is less about logos and more about taste, discovery, and pacing. It’s where Amsterdam’s style feels most natural and lived-in.
Location: Canal Belt, between Prinsengracht, Keizersgracht, and Herengracht
Price: €€–€€€ (varies by boutique)
Vibe: Curated, relaxed, design-forward
Need to Know: The Nine Streets is best explored on foot and rewards slow wandering. Most shops open mid-morning and close earlier than you might expect, especially on Sundays. It’s compact enough to do in a few hours, but easy to stretch into half a day with coffee or lunch breaks. Go on a weekday if possible for a calmer experience.
Foam Fotografiemuseum
What’s Included:
Rotating exhibitions by international and emerging photographers
A mix of documentary, fashion, fine art, and conceptual photography
Intimate gallery spaces inside a historic canal house
Regular talks, events, and artist programming
Pair It With:
Foam works well as part of a slower cultural day. Pair it with a coffee in the Nine Streets nearby or in between larger museums.
Location: Keizersgracht 609, 1017 DS Amsterdam, Netherlands
Price: ~€14 for adults (free for children; discounts available for students)
Vibe: Contemporary, focused, intellectually curious
Need to Know: Foam operates as a rotating exhibition space rather than a permanent collection, so what you see depends entirely on timing. Booking ahead is recommended during peak seasons.
Foam Fotografiemuseum is one of Amsterdam’s most consistently relevant cultural institutions. Housed in a canal-side townhouse, the museum focuses exclusively on photography, balancing established names with emerging voices and timely themes. Exhibitions are thoughtful, contemporary, and well-paced, making it easy to engage without feeling overwhelmed. It’s a place to spend an hour or two and leave with a sharper sense of what’s happening visually right now.
Van Gogh Museum
What’s Included:
The world’s largest collection of works by Vincent van Gogh
Paintings, drawings, and personal letters presented chronologically
Temporary exhibitions that place his work in a broader artistic frame
A well-stocked museum shop with books and design-forward gifts
Pair It With:
Visit the Van Gogh Museum early, then decompress with a walk through the Museum Quarter lawns or Vondelpark nearby.
The Van Gogh Museum is a focused, immersive look at one artist rather than a broad survey of art history. Moving chronologically through Van Gogh’s life and work, the museum gives context to the paintings without turning the experience into spectacle. It’s emotionally direct, sometimes intense, and best approached with intention rather than speed. This is a museum you feel as much as you see.
Location: Museumplein 6, 1071 DJ Amsterdam, Netherlands
Price: ~€20 for adults (timed entry required; free for children under 18)
Vibe: Introspective, concentrated, quietly powerful
Need to Know: Tickets must be booked in advance with a specific entry time, and same-day availability is rare. The museum can be crowded, especially mid-day, so early morning or late afternoon slots are best.
Rijksmuseum
What’s Included:
Masterworks by Rembrandt, Vermeer, and Frans Hals
The Gallery of Honour, a central axis through Dutch Golden Age painting
Decorative arts, design objects, and historical artifacts
Temporary exhibitions that contextualize the permanent collection
Pair It With:
Plan the Rijksmuseum as the main event of the day rather than one stop among many. Pair it with a walk through the Museum Quarter gardens or nearby Vondelpark afterward to decompress.
The Rijksmuseum is Amsterdam’s cultural anchor, but it rewards selectivity rather than endurance. Housed in a monumental 19th-century building, the collection spans Dutch art, design, and history, with its greatest strength in the Golden Age. This is not a museum to rush through; it’s best approached with intention, allowing a few works to land properly. When done well, it provides context for the city itself.
Location: Museumstraat 1, 1071 XX Amsterdam, Netherlands
Price: ~€22.50 for adults (timed entry required; free for children under 18)
Vibe: Grand, historic, intellectually rich
Need to Know: Tickets must be booked in advance with a timed entry, and popular slots sell out quickly. The Gallery of Honour, where Rembrandt’s Night Watch is displayed, is the natural focal point, but there’s depth beyond the highlights. Early mornings or late afternoons are calmer.
Moco Museum
What’s Included:
Rotating exhibitions focused on modern and contemporary art
Works associated with artists like Banksy, Basquiat, Warhol, and digital creators
Immersive installations and visually driven spaces
Pair It With:
Moco works well as a visual reset between heavier museums in the Museum Quarter. It’s also a good choice if you want a cultural stop without committing the entire morning or afternoon.
Moco Museum focuses on contemporary and modern art that’s immediately accessible, visually driven, and culturally current. Set inside a historic townhouse near the Museum Quarter, it leans into recognizable names and bold statements rather than deep art-historical context. The experience is fast-moving and image-forward, designed to engage rather than challenge. It works best as a short, high-impact stop rather than a long museum visit.
Location: Museum Square, Honthorststraat 20, 1071 DE Amsterdam, Netherlands
Price: ~€19–€22 for adults (timed entry recommended)
Vibe: Contemporary, pop-forward, visually bold
Need to Know: Moco features rotating exhibitions and does not operate like a traditional collecting museum. Expect well-known contemporary artists and immersive rooms rather than original, museum-grade depth. Tickets frequently sell out and should be booked in advance.
Nxt Museum
What’s Included:
Large-scale immersive digital and audio-visual installations
Rotating exhibitions by contemporary new media artists
Multi-sensory rooms using light, sound, and projection
Pair It With:
Combine Nxt Museum with a broader visit to Amsterdam-Noord. It pairs well with lunch or drinks at nearby waterside spots, or a walk along the IJ after the exhibition.
Nxt Museum is dedicated entirely to new media art, with a focus on large-scale digital installations, sound, light, and technology-driven work. The experience is immersive rather than explanatory, prioritizing atmosphere and sensory impact over traditional wall text. It’s forward-looking and intentionally experimental, offering a clear contrast to Amsterdam’s classical museums. This is less about observation and more about being inside the work.
Location: Asterweg 22, 1031 HP Amsterdam, Netherlands
Price: ~€24 for adults (timed entry recommended)
Vibe: Immersive, futuristic, experiential
Need to Know: Exhibitions rotate regularly and focus on international digital artists working with code, AI, light, and sound. Booking ahead is strongly recommended on weekends.
