about us
Hala is a modern travel studio and membership platform designed for curious, design-conscious travelers who value beauty, substance, and ease.
We believe in the power of thoughtful curation—of knowing where to go, when to go, and how to experience a place with intention. Every guide, recommendation, and itinerary we share is rooted in lived experience, cultural awareness, and aesthetic intelligence. Nothing is automated. Nothing is mass-produced. Just meaningful travel, delivered with clarity and care.
At the heart of what we do is a deep respect for place. We prioritize local insight, small details, and experiences that feel grounded in the culture—not just staged for it. Whether it’s the neighborhood café that doesn’t show up on Google Maps or the family-run hotel with the quietest views in town, we believe travel is better when it’s personal, genuine, and rooted in context.
Who We Are
We’re Sofia and Stav. Between us, we’ve lived in six countries, traveled to over thirty, and built a life that moves between New York and Tel Aviv. We’ve planned honeymoons, solo retreats, complex multi-stop adventures, and quiet escapes for people who trust our taste more than they trust Google.
Hala was born from a shared instinct: that travel should feel personal, not performative. We created a space where thoughtful travelers could access not just recommendations, but perspective. Where community and curation meet. Where time is respected, not wasted.
What Makes Us Different
We combine editorial precision with on-the-ground insight. Our membership includes access to city and country guides, seasonal inspiration, and a growing archive of restaurant, hotel, and experience recommendations—all vetted by real travelers.
At the highest tier, we design your trip from start to finish: bookings, logistics, daily pacing—so that every element works together seamlessly. Every choice is intentional. Every moment is considered.
Whether you're planning a weekend in Lisbon or three weeks across Japan, we bring structure to the chaos and calm to the noise—so you can travel with confidence, clarity, and joy.
Every moment considered.
